Internet users and SEO experts are always fighting to get the first rank on Google. But did you know that there is a rank that is higher than rank one? While it may not make sense mathematically, the ‘zero rank’ in Google is higher than rank one. The ‘Position 0’ is taken by Google’s featured snippets. This blog will give you an insight into how you can get featured in Google snippets and the benefits it has for SEO.
Let’s face it; the year 2020 was no picnic. From a global pandemic, raging wild fires and growing economic crisis, it was quite the roller coaster. Needless to say, people are really looking forward to the coming year in the hopes that things change. But from a business and marketing stand point, what can you expect from 2021? This blog will give you an overview of the popular social media marketing trends you can expect in 2021.
The concept of Dofollow and Nofollow links was first introduced by renowned Googlers Matt Cutts and Jason Shellen in the year 2005. Cutts, the former head of search quality at Google, came up with the Nofollow option as a way to tackle comment spam on webpages. This blog will give you an overview of how and why links are divided into Dofollow and Nofollow, and what is the impact of these links on search engine optimization.
Schema Markup and structured data as a whole are hidden gems of SEO because not many website actually include schema microdata while coding. Many businesses do not use schema vocabulary simply because they do not know what it is or how to use it. If you also find yourself scratching your head when you hear the term “Schema Markup” then you are in luck, this blog will tell you everything you need to know.
Earlier for getting good rankings, marketers believed to use a single keyword. However, in today’s digital era, for crafting amazing content, you have to be clear about the context. Google use different ways of searching any common issues and that adds a lot to the new queries. This is why LSI keywords are becoming an important factor in deciding the ranking. If we see the SEO perspective, then using the LSI keyword in your content will give you positive results by improving its search visibility. Here in this blog, you will get to know what LSI keywords are and how these can improve the SEO and attract more customers.
With more than 2.70 billion monthly active users across the world, it is safe to say that Facebook really is a behemoth in social media. If you are an online business, or even looking to take your business online, Facebook is not something you can ignore. However, with more than a million posts published every single day, it is difficult to get noticed and attract the right audience. The good thing about Facebook is that you do not always need to empty your pockets to get people to engage with your content. This blog will give you 5 simple ways you can get your Facebook posts seen by more people.
Do you want your local business to be found by the local audience? If yes, then you need to optimize your website for local search so that local audience can found you. One of the important features of local search that is most demand in the digital era is “near me” searches like “restaurant near me” or “cafes near me”. No one actually knows the exact algorithm that influences the ‘near me’ search result, but by following the tips mentioned in this article will improve the local search result of your business.
Taking your business global is an important step in expansion and growth. If you want to engage customers in more than one country or if you want to market your products to people who speak different languages, then you need to familiarize yourself with the concept of international SEO. The scope of business expansion depends on the availability of resources and expertise. This blog will highlight some of the best practices and the best SEO services you can use for international expansion.
When working for it day and night, who doesn’t like to stand out of the rest and reach out to millions? The most important and eye-catching thing a visitor accessing your website is the amount of speed it takes to open a website. Accelerated Mobile Pages, which are also known as the Google AMP, is a unique yet amazing initiative that is backed up by Google, which helps in designing mobile-friendly pages that helps in loading the pages instantly on the mobile devices.
Over the years, Google has collaborated with numerous web developers and site owners and analyzed innumerable page impressions to identify opportunities to improve user experiences. The Core Web Vitals is a new initiative by Google that focuses on specific quality signals in order to guarantee a smooth journey for users.