As oxygen is essential for humans, likewise, keyword research is vital for SEO.
You can say that an atom is the smallest particle of any substance, equally keyword research is a fundamental part of digital marketing.
One can say that keyword research is the very first step toward a successful SEO campaign for your website. Keywords or search terms can be of one word or more than one word that you type in the search engine to find any desired topic.
Did you spend days laboring over your website design? Are you worried that your site is not as fast as you expected it to be? Page speed is the page loading time which is obviously an integral part of building conversions. Most of the time, people tend to focus more on accommodating better aesthetic designs or adding more content to their web pages. But unfortunately, users are more concerned about the speed of the page rather than all the whistles and bells you add on your website.
Mobile-first indexing means that the mobile version of your site would become the starting point that Google would consider in its index. This is much like the baseline for how Google would determine rankings. When you track the crawl bot traffic to your website, you would then be able to note an increase in traffic from the smartphone Googlebot. The cached versions of your pages would generally become the mobile version.
Even though PPC is one of the most popular advertising models in the digital world, it can be quite difficult to run a campaign on our own. If you are looking to improve the performance of your ad copies, you can consult the best PPC management company in your area and get expert advice about the same. Additionally, you can also go through this blog to get some tips to improve PPC performance and engage potential customers:
In the world of instant messaging and video calling, email tends to be relegated to the “old-fashioned” section of communication. However, it would seem that even in a world in the grip of a social media craze, email marketing is still the number one choice to engage with clients, especially on a personal level. In a recent study entitled ‘The State of Email Marketing in 2018’, data suggests that nearly 70% of businesses actively invest in email marketing services and campaigns. The evolution of search engine algorithms and advertising policies on social media often make it difficult to stay connected to your target audience. A reliable email marketing campaign, integrated with creative content marketing, is a proven way to build your audience. Here are a couple of email marketing trends you can look out for in 2019 that will help you revolutionize the way you connect with your clients:
When you think of recycling, the word ‘content’ hardly comes to mind. But if you are involved in digital marketing, SEO and content writing services, you should take note of the perks of recycling content, particularly under-performing content. One of the many benefits of shifting from stone tablets to pen and paper is the fact that the content you create can be edited since it is not written in stone (pun intended). When it comes to content marketing services people generally focus on creating content to meet a specific company goal. If the content stagnates and fails to meet the intended purpose, marketing teams often erase or overlook that content. This article hopes to give you some helpful tips on how you can modify your under-performing content Services so that you can reach new performance levels that match the original purpose of the content.
One rather interesting, and perhaps even unhygienic, statistic indicates that more people own a mobile phone than a toothbrush. While this may be a cause of concern if you are a dentist but if you are a business owner looking to broaden your horizons this opens up a world of possibilities. The age of mobiles is in its prime. Since it is so convenient to use, especially while on the go, more and more people are turning to their mobiles to connect online and to browse the web. SEO experts suggest that mobile phones accounted for almost half of the web page views around the world. Consumers have given their verdict, mobile internet is the future of the online world. That is why you must learn to adapt to survive, or more specifically your website must adapt to survive, which is exactly what responsive web design is.
Mobile technology gives a whole new meaning to the phrase “have the world at your fingertips.” Whether you believe in palmistry or not, you have to admit that thanks to mobile devices users really do have a whole lot of power in the palm of their hand. You can book flight tickets, transfer funds, order groceries and schedule bill payments all while waiting at the metro station to catch the next train (Heck, you can use your phone to check the ETA of the next train too!) All of this is possible courtesy of innovative mobile applications developed to better serve customers. Here are some stats to give you a sense of the scale of mobile applications. Recent studies suggest that the number of smartphone users is expected to reach 2.7 billion people by 2019.* Another research highlights that 69% of smartphone users say that they are more likely to buy from companies with mobile sites simply because it is easier to address concerns via mobiles.
Content marketing is a branch of marketing that involves creating and distributing important, reliable content to attract a particular target audience. Research suggests that approximately 97.1% of the consumer population uses the web to search for local businesses. That is why it is imperative that you get a good grasp of online tools since it will become the central component of your approach to marketing.
SEO and SMO are techniques which are used to drive traffic on to a particular site. SEO means Search Engine Optimization and SMO stands for Social Media Optimization. SEO uses a search engine while the SMO uses social media for increasing the visitors and prominence of the content. While using Search Engine Optimization, the rules of the search engine should be strictly followed in order to boost organic search of your content and to achieve ideal ranking on the search engine results page. Whereas on the other hand, Social Media Optimization focuses on publicizing the content using social media to make it more visible. SEO highly focuses on Keywords while the prime focus of SMO is the content.
