One rather interesting, and perhaps even unhygienic, statistic indicates that more people own a mobile phone than a toothbrush. While this may be a cause of concern if you are a dentist but if you are a business owner looking to broaden your horizons this opens up a world of possibilities. The age of mobiles is in its prime. Since it is so convenient to use, especially while on the go, more and more people are turning to their mobiles to connect online and to browse the web. SEO experts suggest that mobile phones accounted for almost half of the web page views around the world. Consumers have given their verdict, mobile internet is the future of the online world. That is why you must learn to adapt to survive, or more specifically your website must adapt to survive, which is exactly what responsive web design is.
What is Responsive Web Design?
You do not have to be a rocket scientist to know that the main difference between your computer and your mobile is the size, the size of the screen in particular. The content that users access on a desktop may not always be accessible on your mobile screen. That is why companies use web design services to optimize their content to make it suitable for all devices. Responsive Web Design involves developing a website that can be viewed on any devices, irrespective of screen size.
1- Improved Site Usability: Mobile-friendly equals User-friendly!
If users struggle to read your content or navigate your website they probably will not want to stick around for too long. And can you blame them? Imagine having to constantly zoom in and zoom out just because you cannot see the content clearly. Hence, responsive web design is needed to make sure your users enjoy a positive experience when visiting your website. The ‘time on page’ is an important part of Google Analytics and depends on how comfortable users are on the website.
2- Page Loading: Need for (page) speed!
When it comes surfing the web time is of the essence. There are very few things in this world that are as frustrating as that constant loading and refreshing symbol. Google has made it abundantly clear that sites that load faster are automatically favoured in search results. Hence, responsive web design undertaken by SEO experts will make sure your website loads faster so as to improve your ranking.
3- Decreased Bounce Rate: They came, they saw, they stayed!
The ABC’s of SEO is quite clear, B is for ‘bounce rate’, and if your bounce rate is high, b is for ‘bad’. The bounce rate is calculated based on the amount of time a user spends on your website. A higher bounce rate simply means, to paraphrase Alexander the Great, they came, they saw and they left. Responsive web design will engage your users and present your content in a comprehensible environment in a mobile-friendly manner.
4- Social Sharing: Getting the word out!
If you see something nice or find something you enjoy, what is the first thing you do? Tell your close friends about it! When users visit your website and like what they, see they will want to share it with others. Smart responsive web design will enable them to do just that. Strategically placed social sharing buttons will go a long way in improving traffic on your website and perhaps even have a positive impact on your ranking.
5- User Experience: The bottom line!
This is what it all comes down to, the experience. Responsive web design is focused on giving users a more conformable browsing experience whether it is on the phone, the desktop, tablet or a phablet (Yes that is a thing apparently.) Because for all the techniques and strategies SEO experts may use, everyone agrees that the experience on the website is what makes the difference between a five-star rating and no rating at all.
When developing or redesigning your website for SEO you should always remember to keep these points in mind so that you can use the best website design services and give your users an experience that will keep them wanting more.