Mobile-first indexing means that the mobile version of your site would become the starting point that Google would consider in its index. This is much like the baseline for how Google would determine rankings. When you track the crawl bot traffic to your website, you would then be able to note an increase in traffic from the smartphone Googlebot. The cached versions of your pages would generally become the mobile version.
Even though PPC is one of the most popular advertising models in the digital world, it can be quite difficult to run a campaign on our own. If you are looking to improve the performance of your ad copies, you can consult the best PPC management company in your area and get expert advice about the same. Additionally, you can also go through this blog to get some tips to improve PPC performance and engage potential customers:
Top 5 Email Marketing Trends for 2019
In the world of instant messaging and video calling, email tends to be relegated to the “old-fashioned” section of communication. However, it would seem that even in a world in the grip of a social media craze, email marketing is still the number one choice to engage with clients, especially on a personal level. In a recent study entitled ‘The State of Email Marketing in 2018’, data suggests that nearly 70% of businesses actively invest in email marketing services and campaigns. The evolution of search engine algorithms and advertising policies on social media often make it difficult to stay connected to your target audience. A reliable email marketing campaign, integrated with creative content marketing, is a proven way to build your audience. Here are a couple of email marketing trends you can look out for in 2019 that will help you revolutionize the way you connect with your clients:
When you think of recycling, the word ‘content’ hardly comes to mind. But if you are involved in digital marketing, SEO and content writing services, you should take note of the perks of recycling content, particularly under-performing content. One of the many benefits of shifting from stone tablets to pen and paper is the fact that the content you create can be edited since it is not written in stone (pun intended). When it comes to content marketing services people generally focus on creating content to meet a specific company goal. If the content stagnates and fails to meet the intended purpose, marketing teams often erase or overlook that content. This article hopes to give you some helpful tips on how you can modify your under-performing content Services so that you can reach new performance levels that match the original purpose of the content.
One rather interesting, and perhaps even unhygienic, statistic indicates that more people own a mobile phone than a toothbrush. While this may be a cause of concern if you are a dentist but if you are a business owner looking to broaden your horizons this opens up a world of possibilities. The age of mobiles is in its prime. Since it is so convenient to use, especially while on the go, more and more people are turning to their mobiles to connect online and to browse the web. SEO experts suggest that mobile phones accounted for almost half of the web page views around the world. Consumers have given their verdict, mobile internet is the future of the online world. That is why you must learn to adapt to survive, or more specifically your website must adapt to survive, which is exactly what responsive web design is.
Mobile technology gives a whole new meaning to the phrase “have the world at your fingertips.” Whether you believe in palmistry or not, you have to admit that thanks to mobile devices users really do have a whole lot of power in the palm of their hand. You can book flight tickets, transfer funds, order groceries and schedule bill payments all while waiting at the metro station to catch the next train (Heck, you can use your phone to check the ETA of the next train too!) All of this is possible courtesy of innovative mobile applications developed to better serve customers. Here are some stats to give you a sense of the scale of mobile applications. Recent studies suggest that the number of smartphone users is expected to reach 2.7 billion people by 2019.* Another research highlights that 69% of smartphone users say that they are more likely to buy from companies with mobile sites simply because it is easier to address concerns via mobiles.
Content marketing is a branch of marketing that involves creating and distributing important, reliable content to attract a particular target audience. Research suggests that approximately 97.1% of the consumer population uses the web to search for local businesses. That is why it is imperative that you get a good grasp of online tools since it will become the central component of your approach to marketing.
SEO and SMO are techniques which are used to drive traffic on to a particular site. SEO means Search Engine Optimization and SMO stands for Social Media Optimization. SEO uses a search engine while the SMO uses social media for increasing the visitors and prominence of the content. While using Search Engine Optimization, the rules of the search engine should be strictly followed in order to boost organic search of your content and to achieve ideal ranking on the search engine results page. Whereas on the other hand, Social Media Optimization focuses on publicizing the content using social media to make it more visible. SEO highly focuses on Keywords while the prime focus of SMO is the content.
PPC is known as Pay per click, it is designed basically for internet marketing. It is basically a paid version, in which the creators of the ad have to pay a certain amount each time their advertisement has been clicked. It helps the advertisers grow their business, as every time an individual has clicked on the ad, the concerned is taken to the advertiser’s website and brings in more views. There are various factors which decide the profit and loss algorithm for the concerned who has designed the ad. The amount that needs to be cut while every click is decided by the search engine on which the advertisement has campaigned. It is known as pay per click because for every click, a certain amount of money is withdrawn from the campaigner’s account. The amount is only deducted if someone has clicked on that particular link. If a user has bid a certain amount in the campaign and the concerned get no click for that particular time, then the money remains as it is. There are certain factors which stay crucial for pay per click advertising and which also caters towards whether the campaign will appear on the top 3 sites or first page of a search engine or not. The factors are given and explained in brief in the order of preference and the way PPC works to bring maximum leads.
The SEO is the practice of increasing the traffic on a particular website and improving the ranking of that particular site by organic search engine results. It is a process by which you can attract visitors to your website and thus bringing it among the top pages of search engines such as Google, Bing, Yahoo etc. The search engines basically filter your website on the basis of content, keywords used, links, design, creativity, etc. and quality analyses that whether your website will prove to be informative or not. The world is going digital now. Everyone uses a smartphone to search for different products, companies, organizations etc. It becomes really important to promote a business online in the field of digital marketing so that more and more customers are attracted to it. And for that, one needs to create a friendly, informative and creative website, which offers all the necessary information that a person needs to know about that firm. The website should offer a holistic approach to the customers so that they do not have any reason to search on others. And this is where SEO comes into the function as they have been known for providing and also helping the owners of small business to create websites that would be listed and rank higher in the search engines. The higher the ranking of the website, the more popular it will be and it would lead to more attraction of the visitors. It will also help you to build brand awareness. There are many reasons why you should opt for hiring best SEO service for small business, but here there is an emphasis that has been laid on the top 5 reasons.