One rather interesting, and perhaps even unhygienic, statistic indicates that more people own a mobile phone than a toothbrush. While this may be a cause of concern if you are a dentist but if you are a business owner looking to broaden your horizons this opens up a world of possibilities. The age of mobiles is in its prime. Since it is so convenient to use, especially while on the go, more and more people are turning to their mobiles to connect online and to browse the web. SEO experts suggest that mobile phones accounted for almost half of the web page views around the world. Consumers have given their verdict, mobile internet is the future of the online world. That is why you must learn to adapt to survive, or more specifically your website must adapt to survive, which is exactly what responsive web design is.
Mobile technology gives a whole new meaning to the phrase “have the world at your fingertips.” Whether you believe in palmistry or not, you have to admit that thanks to mobile devices users really do have a whole lot of power in the palm of their hand. You can book flight tickets, transfer funds, order groceries and schedule bill payments all while waiting at the metro station to catch the next train (Heck, you can use your phone to check the ETA of the next train too!) All of this is possible courtesy of innovative mobile applications developed to better serve customers. Here are some stats to give you a sense of the scale of mobile applications. Recent studies suggest that the number of smartphone users is expected to reach 2.7 billion people by 2019.* Another research highlights that 69% of smartphone users say that they are more likely to buy from companies with mobile sites simply because it is easier to address concerns via mobiles.
Content marketing is a branch of marketing that involves creating and distributing important, reliable content to attract a particular target audience. Research suggests that approximately 97.1% of the consumer population uses the web to search for local businesses. That is why it is imperative that you get a good grasp of online tools since it will become the central component of your approach to marketing.
SEO and SMO are techniques which are used to drive traffic on to a particular site. SEO means Search Engine Optimization and SMO stands for Social Media Optimization. SEO uses a search engine while the SMO uses social media for increasing the visitors and prominence of the content. While using Search Engine Optimization, the rules of the search engine should be strictly followed in order to boost organic search of your content and to achieve ideal ranking on the search engine results page. Whereas on the other hand, Social Media Optimization focuses on publicizing the content using social media to make it more visible. SEO highly focuses on Keywords while the prime focus of SMO is the content.
PPC is known as Pay per click, it is designed basically for internet marketing. It is basically a paid version, in which the creators of the ad have to pay a certain amount each time their advertisement has been clicked. It helps the advertisers grow their business, as every time an individual has clicked on the ad, the concerned is taken to the advertiser’s website and brings in more views. There are various factors which decide the profit and loss algorithm for the concerned who has designed the ad. The amount that needs to be cut while every click is decided by the search engine on which the advertisement has campaigned. It is known as pay per click because for every click, a certain amount of money is withdrawn from the campaigner’s account. The amount is only deducted if someone has clicked on that particular link. If a user has bid a certain amount in the campaign and the concerned get no click for that particular time, then the money remains as it is. There are certain factors which stay crucial for pay per click advertising and which also caters towards whether the campaign will appear on the top 3 sites or first page of a search engine or not. The factors are given and explained in brief in the order of preference and the way PPC works to bring maximum leads.
The SEO is the practice of increasing the traffic on a particular website and improving the ranking of that particular site by organic search engine results. It is a process by which you can attract visitors to your website and thus bringing it among the top pages of search engines such as Google, Bing, Yahoo etc. The search engines basically filter your website on the basis of content, keywords used, links, design, creativity, etc. and quality analyses that whether your website will prove to be informative or not. The world is going digital now. Everyone uses a smartphone to search for different products, companies, organizations etc. It becomes really important to promote a business online in the field of digital marketing so that more and more customers are attracted to it. And for that, one needs to create a friendly, informative and creative website, which offers all the necessary information that a person needs to know about that firm. The website should offer a holistic approach to the customers so that they do not have any reason to search on others. And this is where SEO comes into the function as they have been known for providing and also helping the owners of small business to create websites that would be listed and rank higher in the search engines. The higher the ranking of the website, the more popular it will be and it would lead to more attraction of the visitors. It will also help you to build brand awareness. There are many reasons why you should opt for hiring best SEO service for small business, but here there is an emphasis that has been laid on the top 5 reasons.
All you need to know for embarking your journey in the digital world is the effective Local SEO strategies to conquer very firstly the local nearby markets. All small and multinational companies can get an immense number of audience through local SEO Techniques. Unibiztec is a Top SEO Marketing Company and helped many companies a rise in their online visibility by being an affordable Local SEO Service provider. In our previous Blog we focused on the Strategies and Guidelines for International SEO, and here we would like to provide you the deep insight about the growing importance of Local SEO.
In our previous Blog we showed you the Importance of Keywords and how the Keywords are becoming the Backbone of the world of Digital Marketing. And here we want to provide you the glimpse of the Upcoming future for performing SEO in the International Markets.
What is an International SEO?
International SEO is the practice of optimization of your website so that it becomes easy for the search engines to recognize which country and language the user wants to target respectively.
The SEO practitioners are quite aware that the maximum amount of traffic their website attain is only because of the content they post on their website. As content is an integral part for all the SEO activities it makes your website rank high on the very first page of the search engine because of the highly searched keywords in your content. In our last Blog we spoke about the Google’s tool and updates in 2018, and here we would like to provide you the glimpse of Keywords importance in SEO and Digital Marketing.
2018 is almost at the verge of year-end, and this is the best time to recall all the past memories. This year was fully packed with the significant changes especially in SEO. These changes have everlasting impressions on the users, resulting the changes will be forwarded in 2019 also. We would like to rewind your memories for the instances that occurred in 2018 related to search and SEO. It has excited end number of users with the update of in numerous “Google Search Algorithm”, Mobile- first indexing, a new version of “Google Search Console” and many more. The major change that people have witnessed is the popularity of Google’s Voice Search among the users with the help of Google Assistant and another device.