Over the years, search engine optimization (SEO) has become a daunting challenge for marketers to improve their search engine algorithms. But guess what, the not-so-old search engine algorithm, BERT has been creating a massive buzz in the whole SEO industry since it is referred to as “the most crucial update in five years.” SEO makes the websites to rank better in the Search Engine Result Page (SERP) by driving traffic to a particular website, which is only possible if you get in avail the best SEO services.
What is the point if you have spent endless time and money on strategizing, producing, and editing your video, but it is not getting ranked on the search engine? We understand that video SEO is entirely different from standard SEO and is having a significant impact in today’s world. They not only help in increasing the interest-factor of your content but also help in improving the rank in the search engine.
Link building is one of the most important aspects of SEO. One of the ways to improve your website’s visibility in the search engine is through link building. But do you know what the correct techniques are? Here in this blog, you will understand some of the tips that you need to consider while building a link. You can also avail professional SEO services, and SEO experts will help you with the link building process.
Here’s a simple truth, to be a leading business in any industry, you need to be able to generate leads. The only way to sustain business growth is to funnel new customers into your business. Generating business leads is about engaging users and piquing their interest. Many companies use professional SEO services in order to optimize their website and boost sales.
As oxygen is essential for humans, likewise, keyword research is vital for SEO.
You can say that an atom is the smallest particle of any substance, equally keyword research is a fundamental part of digital marketing.
One can say that keyword research is the very first step toward a successful SEO campaign for your website. Keywords or search terms can be of one word or more than one word that you type in the search engine to find any desired topic.
Did you spend days laboring over your website design? Are you worried that your site is not as fast as you expected it to be? Page speed is the page loading time which is obviously an integral part of building conversions. Most of the time, people tend to focus more on accommodating better aesthetic designs or adding more content to their web pages. But unfortunately, users are more concerned about the speed of the page rather than all the whistles and bells you add on your website.
Mobile-first indexing means that the mobile version of your site would become the starting point that Google would consider in its index. This is much like the baseline for how Google would determine rankings. When you track the crawl bot traffic to your website, you would then be able to note an increase in traffic from the smartphone Googlebot. The cached versions of your pages would generally become the mobile version.
One rather interesting, and perhaps even unhygienic, statistic indicates that more people own a mobile phone than a toothbrush. While this may be a cause of concern if you are a dentist but if you are a business owner looking to broaden your horizons this opens up a world of possibilities. The age of mobiles is in its prime. Since it is so convenient to use, especially while on the go, more and more people are turning to their mobiles to connect online and to browse the web. SEO experts suggest that mobile phones accounted for almost half of the web page views around the world. Consumers have given their verdict, mobile internet is the future of the online world. That is why you must learn to adapt to survive, or more specifically your website must adapt to survive, which is exactly what responsive web design is.
Content marketing is a branch of marketing that involves creating and distributing important, reliable content to attract a particular target audience. Research suggests that approximately 97.1% of the consumer population uses the web to search for local businesses. That is why it is imperative that you get a good grasp of online tools since it will become the central component of your approach to marketing.