Mobile technology gives a whole new meaning to the phrase “have the world at your fingertips.” Whether you believe in palmistry or not, you have to admit that thanks to mobile devices users really do have a whole lot of power in the palm of their hand. You can book flight tickets, transfer funds, order groceries and schedule bill payments all while waiting at the metro station to catch the next train (Heck, you can use your phone to check the ETA of the next train too!) All of this is possible courtesy of innovative mobile applications developed to better serve customers. Here are some stats to give you a sense of the scale of mobile applications. Recent studies suggest that the number of smartphone users is expected to reach 2.7 billion people by 2019.* Another research highlights that 69% of smartphone users say that they are more likely to buy from companies with mobile sites simply because it is easier to address concerns via mobiles.
But it is not enough that you create a mobile app for your business, you got to make sure the word gets out that your business is mobile-ready! And that is where mobile app marketing comes in. This article will give you an insight into some key points with regard to strategies for marketing your mobile app.
Track your Target Audience
The very first step to mobile app marketing, or any marketing for that matter, is to know your target audience. You have to create a clear customer profile to know who you want to connect with while developing and promoting your app. Be sure to mention specifics when it comes to demographics, lifestyle and interests. That way every subsequent policy and strategy you need to decide has a clear reference point to work with.
When they say keep your enemies close this is probably what they meant. Do as much research as possible about what your competitors are offering and more importantly what they are not. Find out what kind of features the mobile apps have and how consumers have responded to their strategies. Checking up on the competition will give you valuable insight into unexplored areas that you can use to your advantage.
Landing Page Lessons
Your landing is your Romeo and Juliet moment in marketing, it is that first glance that has the potential of cementing a lasting relationship with your customer. When users are directed to your landing page after clicking on a link, it does not take them more than a few minutes to decide if the like it or not. Application name, call to action, visuals are just some of the things you should keep in mind while developing the landing page of your mobile app.
App Store Optimization (ASO)
You may have heard of SEO but are you familiar with ASO? Well, if you are involved with mobile app marketing, ASO is what it’s all about. If SEO is the practice of boosting your business on search engines, App store search optimization is the method used to boost the ranking of your application in an app stores’ search results. A creative app icon, visually attractive screenshots and clear and concise descriptions are just a few factors that improve the standing of your app to connect with potential users.
Beautiful Beaming Blogs
Let’s put it this way, blogs may be basic but blogs be beneficial. Publishing blogs can peek the interest of consumers and inspire curiosity about your mobile app. Since only about 40 % of smartphone users use the app store to search for new apps, blogging is a good way to reach out to your target audience using a different platform. Once they learn about the features of your mobile app they will be encouraged to go to the store to download it and check it out for themselves.
Social Media App promotion
No matter what you are marketing social media should always be a part of your strategy. Given that almost half the world’s population (3.397 billion to be exact) actively use social media, the marketing potential is truly limitless. Social Media Optimization is a way to tap into this potential and help you connect with users. Partnering with influencers, using paid advertisements and supporting user-generated content are just some way you can promote your mobile app through social media
Keep track of your KPI
Remember, getting people to download and use the app is just phase one. As the number of users increase you should routinely track the key performance indicators (KPI) of the app so that you can get an idea of the consumer’s response. One alarming statistic suggests that an app can lose 77% of its daily users within three days after installation. This should be motivation enough to always assess your KPI so that you can make the necessary changes if needed whenever you need to update your mobile app.
Focus on Experience
When it comes to prompting or marketing your mobile app you need to bear in mind that you are not selling a product but you are highlighting an experience. Getting users to download the app is just the beginning, you need them to stick around. That is why it is important to help your users truly ‘experience’ the app. If your users actually use the app on a regularly basis you can easily translate downloads into revenue.
The bottom line is this, mobile technology, specifically mobile applications, is the future of business and marketing. Estimates suggest that there were close to 197 billion app downloads last year itself. The figures are staggering and the potential is inspiring. That is why when it comes to mobile app marketing you cannot afford to stagnate. So even to help you get ahead with your mobile marketing you may as well start off with the best, here at UNIbizTEC. We provide comprehensive mobile app development services and mobile marketing. So it’s time you look to the future. When they say the future is in your hands it probably means in the hands of a person with a mobile, and if you are lucky that mobile may just have your app installed in it.