Top 5 Email Marketing Trends for 2019

In the world of instant messaging and video calling, email tends to be relegated to the “old-fashioned” section of communication. However, it would seem that even in a world in the grip of a social media craze, email marketing is still the number one choice to engage with clients, especially on a personal level. In a recent study entitled ‘The State of Email Marketing in 2018’, data suggests that nearly 70% of businesses actively invest in email marketing services and campaigns. The evolution of search engine algorithms and advertising policies on social media often make it difficult to stay connected to your target audience. A reliable email marketing campaign, integrated with creative content marketing, is a proven way to build your audience. Here are a couple of email marketing trends you can look out for in 2019 that will help you revolutionize the way you connect with your clients: