Important Points of a Successful Mobile App Marketing Strategy
Mobile technology gives a whole new meaning to the phrase “have the world at your fingertips.” Whether you believe in palmistry or not, you have to admit that thanks to mobile devices users really do have a whole lot of power in the palm of their hand. You can book flight tickets, transfer funds, order groceries and schedule bill payments all while waiting at the metro station to catch the next train (Heck, you can use your phone to check the ETA of the next train too!) All of this is possible courtesy of innovative mobile applications developed to better serve customers. Here are some stats to give you a sense of the scale of mobile applications. Recent studies suggest that the number of smartphone users is expected to reach 2.7 billion people by 2019.* Another research highlights that 69% of smartphone users say that they are more likely to buy from companies with mobile sites simply because it is easier to address concerns via mobiles.
