PPC is known as Pay per click, it is designed basically for internet marketing. It is basically a paid version, in which the creators of the ad have to pay a certain amount each time their advertisement has been clicked. It helps the advertisers grow their business, as every time an individual has clicked on the ad, the concerned is taken to the advertiser’s website and brings in more views. There are various factors which decide the profit and loss algorithm for the concerned who has designed the ad. The amount that needs to be cut while every click is decided by the search engine on which the advertisement has campaigned. It is known as pay per click because for every click, a certain amount of money is withdrawn from the campaigner’s account. The amount is only deducted if someone has clicked on that particular link. If a user has bid a certain amount in the campaign and the concerned get no click for that particular time, then the money remains as it is. There are certain factors which stay crucial for pay per click advertising and which also caters towards whether the campaign will appear on the top 3 sites or first page of a search engine or not. The factors are given and explained in brief in the order of preference and the way PPC works to bring maximum leads.