- 28 May 2020
- Social Media Marketing
Social media marketing is a booming industry that attracts millions of dollars in investments aimed at boosting brand awareness and generating more leads. If you work with the best SMO Company, and if you develop the right social media strategy, you will be able to make an impact on customers all over the world. This blog will highlight 10 key aspects of Social Media Strategies you need to know:
Research your Target Audience
All your social media content, all your strategies, all your planning should be focused on one thing, your target audience. If you do not know your target audience, then your social media campaign will be dead in the water. When you are looking to promote your business on social media platforms, you need to work with the top SMO consultants to identify your target audience and zero in on what appeals to your customers. Once you know your target audience, you will be able to create content that is tailored to their likes.
Create Diversified Content
When people think about social media content, the first thing that comes to mind is a Facebook status, an Instagram post or a tweet. However, if you want your social media strategy to be effective, you need to create and post diversified content on your social media platforms. Posting and uploading the same content will slowly cause the audience to lose interest in your website. Many companies offer SMO services that help you to create blogs, engaging videos, photos and infographics to add to your social media content.
Increase Community Engagement
One of the main reasons why social media platforms are so popular is because they allow you to stay connected to your family and friends and share your experiences with others. The communitarian aspect of social media should be the foundation of your marketing strategy. Your social media strategy should be to promote user-generated content and hashtags that will increase your engagement rate. Creating a quiz or a competition, or simply asking a thought-provoking question will get users involved in your messaging and content.
Less Promotion More Stories
You should keep in mind that even though you can pay to promote your content on social media, promotional content does not go very far. Even the best SMO Company will tell you that using stories and relatable experiences will have much more of an impact on your audience as compared to promotions. The trick is to post stories and highlight situations that evoke an emotional response among your followers. You will find that social media posts with a “human” touch are more effective than constant self-promotion.
Invest in Influencer Marketing
The social media influencer, a career choice that was virtually not existent two decades ago, is becoming one of the most profitable in the digital age. Engaging with respected and well-connected influencers, especially those connected to your business industry, will be a boost for your social media strategy. Even if you use the best SMO services in the market, you will not get the same credibility that comes with partnering with a social media influencer. The biggest benefit is that influencers help you reach a wider audience.
Get Involved in Live Streaming
It is common knowledge that videos have a higher engagement rate as compared to blog posts and images. If you really want your social media strategy to take off, you need to include live streaming as part of your video content. Given that 80% of brand audiences prefer live video on social media platforms, you will lose out on a lot if you do not follow through. You can work with the best SMO Company in your industry in order to master live streaming and connect with a wider audience.
Engage Your Loyal Customers
As mentioned earlier, working with social media influencers can be quite effective, but you will need to shell out the dough as well. Is there a way to get people to promote your business on their own? Your most loyal customers can be a powerful tool to build trust in your business. You can connect with your customer and get them to post reviews on social platforms and share their stories about your brand. Many businesses use SMO services to hold competitions that motivate customers to spread the word about a business they like.
Use Virtual and Augmented Reality
The success of your social media strategy depends on how engaging it is. Immersive technology, such as virtual and augmented reality, is gaining ground in social media because it is an engaging form of digital content. One benefit of using immersive reality in your social media campaign is that it gives the impression of a technologically advanced business. Research found that business using AR and VR technology in their social media posts saw a rise in impulse buying and increased content-sharing.
Engagement Using Chat-bots
Humanization is the very essence of a successful and effective social media strategy. The widespread use of Chat-bots is a clear indication of the effectiveness of humanization in social media. Modern Chat-bots are programmed to start conversations, respond to queries and even encourage unlikely sales. Implementing smart Chat-bots in your social media strategy will help you deliver personalized customer service and support to your followers.
Keep an Eye on Metrics
And finally, any social media strategy will be incomplete without careful analyses of the metrics. A fruitful social media campaign is rooted in numbers. Pageviews, post engagements, shares and likes, these are essential metrics that will help you adapt your content to get the best results. Many companies offer SMO services that adopt a data-driven approach to track your posts and understand your total reach.