- 24 September 2019
- PPC Management
Even though PPC is one of the most popular advertising models in the digital world, it can be quite difficult to run a campaign on our own. If you are looking to improve the performance of your ad copies, you can consult the best PPC management company in your area and get expert advice about the same. Additionally, you can also go through this blog to get some tips to improve PPC performance and engage potential customers:
Set a Clear Goal: Fairly obvious but nevertheless, the first thing you need to do when running a PPC campaign is to define a goal. The goal you set will act as a pole start and a point of reference when you need to optimize your PPC performance. You should decide if your goal is to drive more traffic to your website or increase the sales or downloads. Once the goal is defined, you will be able to compare your PPC campaigns to check if you were able to accomplish said goals.
Target High-performing Keywords: Your keywords are the litmus paper that allows you to review the performance of your PPC campaign. If you want to improve the performance of your ads, you need to identify your top-performing keywords and make the most of them. After you identify the keywords that bring the most business, you can optimize your bidding strategy for each keyword. You can consult a PPC expert to keep an eye on the quality score and the Click-Through Rate (CTR) of your keywords.
Remove Low-performing Keywords: If high-performing keywords can boost your PPC performance, then it follows that low-performing keywords will have the opposite effect. The biggest advantage of PPC advertising is that it is cost-effective since you only pay for the clicks you receive. However, low-performing keywords tend to rob you of that advantage, and you may end up fasting your ad spend. When you spot a low-performing keyword, you can go ahead and delete since it’s clear that users are not searching for it.
Maintain a Negative Keyword List: As ironic as it sounds, creating a negative keyword list is actually a positive thing. When you notice that certain search terms give you unwanted impressions or clicks, you need to create a negative keyword list to optimize your PPC campaign. Creating a negative keyword list allows you to exclude irrelevant search terms that may trigger your ads unnecessarily. The list helps you adopt a more targeted approach to advertising so that you can engage interested users and boost your return on investment (ROI).
Optimize Keyword Bids: The way you bid on keywords depends very much on your marketing strategy. Manual bidding is by far the best way to optimize since it gives you maximum control over the amount you want to spend. Unfortunately, given that online marketing is volatile, you need to be ready to make swift changes when required. It will be a could idea to consult a PPC expert or get in touch with the best PPC management agency in your area to change your bidding strategy and improve the efficiency of your campaign.
Make the PPC Ads Creative: If you know a little about Romeo and Juliet, you will know that the first look is sometimes enough to fall in love. In the context of online marketing, your PPC ad could be the ‘love at first sight’ moment between your business and a potential customer. You need to make sure your ad is compelling, creative and has the capacity to engage your target audience. The most important element of PPC is a strong call-to-action factor.
Include Ad Extensions: As the name itself suggests, Ad Extensions provide additional information about your product or service. Ad Extensions play a key role in improving your visibility and increasing the click-through-rate. It is a way for your customer to learn more about your business and the products or services you offer. Customer care telephone numbers, website links, and user reviews are common examples of Ad Extensions.
Create Ad-Specific Landing Pages: Your landing page should complement your Ad Copy and above all should be relevant to the content you advertised. It can be quite frustrating when users click on an add looking to buy a specific pair of shoes but are instead redirect to the generic homepage of a fashion website. Advertisers often make the mistake of creating the same landing page for multiple ad copies, which results in users quickly losing interest in your product or service.
Perform A/B testing of PPC elements: When it comes to PPC, you cannot afford to stagnate, but you need to keep evolving and changing. Conducting A/B testing, or split testing as it is sometimes known, helps you to compare two versions of your ad so that you can determine which performs better. The main of A/B testing is to make your ads more relevant.
One blog is barely enough to cover the very basic concepts of PPC. However, if you want to learn more about how to optimize your ads, you can look up all the PPC services in Delhi, and consult a professional marketing expert to get additional assistance.