- 27 January 2021
Do you dream of increasing your website traffic from 30 to 100%? Well, we are here to unveil the hidden secrets nobody tells you. Yes, as you know, we speak of SEO and find out the top 10 technical SEO tactics to instantly boost your traffic.
Voice Search Optimization
Voice Search feature is quite popular in the recent times. Whether you are an Apple or Android device user, Amazon’s Alexa or Siri to perform various tasks. For instance, search the Internet, ask questions, listen to music, find a location or a piece of information and lots more. This will be the most trending practice in the mobile-marketing industry. 2 in 5 adults use voice search once every day. 65% of people who own an Amazon Echo or Google Home can’t imagine going back to the days before they had a smart speaker
Enhanced User Experience
We create brands to ensure a smooth user experience for the audience. We should make sure the website loads faster and provides a user-friendly interface. With finishing touches, the web developer should make sure every widget, gadget and feature is in place. Therefore, people will have a fantastic browsing experience.
Writing Long-form content is informative yet self-explanatory to everyone. It draws attention with the comprehensive yet relatable content. This type of content gives a great depth of knowledge on the required topic. The minimum word count is between 700 and 2000 words. There is sufficient amount of scope to use relevant keywords in long-form content.
Make the most of YouTube SEO
YouTube SEO is instrumental in boosting your brand value. One can use relevant keywords in the title that describe the video in short and do justice to the content. Also, using hashtags of relevance is very important as they are useful in getting the desired audience to your channel, thereby converting into leads.
Pay attention to speed
The faster your website loads, more visitors will be attracted to your brand. Because whether you are using a mobile or computer, people have little patience and short-attention-span these days. Due to which use Google’s AMPs to speed up your website and let the web pages load in the twinkling of an eye, it saves data, time, and user money. Boosting page speed can do more than improve organic performance; it can also increase conversions. According to research, almost 70% of consumers said that page speed affects whether they want to buy from a website.
Most of the population uses their Internet from mobile devices. Therefore, it is imperative to adapt your website to the mobile-friendly interface. For example, ‘Pinterest’ has adjusted the website to the mobile interface, also called the in-app interface.
40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone. 77% of Americans have a smartphone. 79% of smartphone users have made a purchase online using their mobile device in the last six months. 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone.
Use structured data
If you remember, we mentioned above that around 40% of voice search results come from featured snippets? Utilizing structured data helps boost the chances of your information getting featured to answer a voice query over a competitor’s.
“Schema is a structured data vocabulary that defines entities, actions and relationships on the Internet (webpages, emails, etc.)…. As a result of adding schema tags to your website, Google can supplement your website’s search results with additional info in the form of Rich Snippets, which are proven to help click-through rate in organic search results.”
As Ana Gotter quotes, “Among other elements, schema markups are often used to point to local businesses with snippets of code to help Google understand what your website is about and thus better connect you with relevant searches,”
Install SSL Certificate for your website
Installing the SSL Certificate transforms your website from ‘http’ to ‘https’ by adding a security label to it. It protects any malware, threats or third-party intrusion to your computer or mobile device when opening the website. It also prevents breaching of privacy such as your precious information from being stolen, misused or reused in any way.
Write in easy-to-understand language
Make sure the language is easy to understand so the message is conveyed to the audience. The tone should be conversational so that the reader feels a friendly chatter is going on. Write engaging copies that are fathomable and do not need a dictionary to search each word’s meanings. Also, the write keeping in mind the relevant keywords in SEO fashion.
Track SEO performance
It is highly significant to trace the progress of your SEO performance. By watching the analysis and statistics of your SEO performance, you will know how well you are doing and the scope of improvement.
To conclude, there could be more SEO techniques than we’ve mentioned above. If you feel like quotes a few of them, do write back in the comment section. By now, you must have understood the importance of technical SEO which holds the potential to make or break your website’s ranking in one go. SEO is the core of digital marketing that must be taken care of.