- 07 January 2020
Link building is one of the most important aspects of SEO. One of the ways to improve your website’s visibility in the search engine is through link building. But do you know what the correct techniques are? Here in this blog, you will understand some of the tips that you need to consider while building a link. You can also avail professional SEO services, and SEO experts will help you with the link building process.
Before diving into the tips, let’s get to know what SEO is and some terms related to it.
SEO: Search engine optimization refers to a set of processes that focuses on optimizing a website for ranking it higher in search engine results page. The method also makes web pages easily accessible for search engine crawlers to find, scan, and index your site.
Types of SEO Services
SEO is a quite tricky subject to master and has been evolving with each passing day. Have a look at the SEO types that are broadly classified into two categories as given below:
Off-Page SEO: Off-Page SEO can be described as the page ranking factor that takes place off the website, such as backlinks. In simple words, off-page SEO is mainly inclined towards promotional methods- which is way beyond website design. The primary purpose is to make your website rank higher in the search engine results page.
On-Page SEO: When it comes to the essential SEO tactics such as using keywords, optimizing meta description, title tags, alt tags, an HTML code, all of them are the foundation for on-page SEO. It basically includes the methods that are applied directly to your website in order to improve its position in the SERP. Some other things that are considered are content quality, content structure, and page performance.
Techniques of SEO
There are three main techniques of SEO, and all of them intend to help you gain more visibility in the search engine results page:
White Hat SEO: White Hat SEO is any practice that enhances your rankings on SERP, while staying within search engines’ terms and conditions, and maintaining the integrity of your website. Some examples of White hat SEO are quality content and services, website speed, mobile-friendliness, keyword-rich meta tags, and your site should be easy to navigate.
Black Hat SEO: Black Hat SEO is generally defined as the practices utilized to improve the site’s performance by violating the search engine’s terms of service. There are high chances of such sites getting banned from the search engines. Some examples of Black hat SEO are doorway pages, keyword stuffing, cloaking, content automation, and many others.
Follow these SEO link building tips and tricks to start dominating the search:
Internal Linking: These are the links that enable users to go from one page to another within the website. This process is often ignored but plays an extremely significant role in helping people know more about your website. You must always look for the right keyword phrase and link your pages to an inner page with relevant information so that users stay on your site for a longer duration. Internal linking helps in improving page authority and decreases the bounce rates.
Local Business Citations: Local link building would be an excellent option for you if you do have a local business. With the help of unique links, you will be able to get additional traffic from the people who use local searches to look for companies nearby. In case you want to improve your rankings in local searches, local business citations are best for you. When creating a local business citation, make sure to use the same address as you did on the website. This will be important for local rankings and allow search engines to verify your business location.
Build links from trusted websites: If you wish to establish your site’s authority and take it to the top spot of search results, make sure that you build links from trusted websites. Let’s take an example: Many of the blogs and websites mention Wikipedia within their content due to which its backlink count and site authority have increased. You must have noticed that whenever you search for something on Google, Wikipedia comes at the top. It is because the search engine considers it as a highly relevant website. When you use spam sites, search engines will find you as untrustworthy, and it will adversely affect your rankings.
Get Quantity of Quality Backlinks: If you want to rank your website higher in the search engine results page, you should consider having various quality backlinks from relevant webpages. Backlinks play a significant role and are the real assets of a website, and having quality as well as quantity of links will have a great impact on your online success. Quality backlinks are relevant because you have an idea of what you are getting. You know that the links you have been building are of high value and will generate the traffic.
Use a few external links to get more value: A website with lots of external links on one page might look as spammy, and the value of every backlink reduces. So, do not stuff the page with links and use only those that have high value to the content of the particular page.
Keep the link early in the HTML code: The links pass the value to the linked web pages. When the backlink is used early in the HTML, it provides more value to the destination page. People give more importance to the links that appear in the first few words than those that come later.
Don’t build Links too Quickly: By going through the above points, you might be very excited and start dreaming of success. Obviously, you want to gain higher search engine rankings and make money faster. Let’s hope for the best! But make sure to first plan and then implement everything rather than doing everything in a hurry so as to avoid negative SEO results for your website.
A correct link building strategy will always provide you with better results when it comes to SERP position and traffic. Put all these tips and tactics into action, and you will soon get the desired result. You can also take help from an SEO marketing company, and the experts will provide you with more suitable tips that will help you rank better.