- 11 February 2021
Let’s admit that our latest online space is incomplete without digital marketing. The same applies to any brand or business. The previous year 2020 brought a significant change for marketers due to the pandemic spread throughout the world.
Delve deep into the oyster of digital marketing where significant developments have taken place. Whether it is social media, Search Engine Optimization, pay-per-click or more, this is a vast space where your brand value depends on how it is optimized, marketed, utilized and promoted.
Several new brands have emerged, and certain old yet golden brands have reinvented trends keeping in mind the current market. With 2021 already started, recent trends have been observed by experts and surveys. Soon, these new digital marketing trends will become the new normal.
Hop onto our digital space where we scoot you toward the latest, updated and engaging digital marketing trends that will rock the 2021 scene. There are insights, information and educative details. Read on!
1- SMS MARKETING
Don’t be alarmed to hear this name on the top of the list because it is the most convenient and faster method that will continue to be one of the most leading digital marketing trends. It is one of the oldest techniques but a very interactive mode of communication. In this technique, organizations make contact with potential clients through devices. Certain brands use cross-promoting of their SMS marketing club with social media’s help to rope in customers down the marketing funnel.
2- AUTOMATION MARKETING
According to experts, marketing automation is going to rock the digital marketing scene in 2021. That’s because marketers were seeking to boost efficiency and productivity of their marketing campaigns. The important marketing tasks like social media posting, email marketing and ad campaigns will be increasingly automated. This step will be taken to ensure a more personalized experience for clients and potential customers. Not only for the heck of enhancing efficiency.
Marketing Automation comes with a multitude of benefits that range from lead generation to saving time to curbing sales cycles. This will be trending the entire 2021 year.
3- RENEWED VERSION OF SEO
Some of the algorithm updates are so minimalistic that nobody even notices them. In this scenario, the search engine will shell out a few major algorithm updates that influence the SERPs. For example, these algorithms are a complicated system that derives data from the search index and provides the best results for a query.
In the beginning, Google created some updates for its algorithms. Currently, Google is making hundreds of transitions each year. In order to be a gamechanger, you need to follow suit. As per expert marketers, these transitions will be radical. Google might adopt the Microsoft-like direction for its new SEO change which may involve free UX tools and further clarity.
4- USER-GENERATED CONTENT
User-Generated-Content means any type of content concocted by users visible on the internet organically and aids in improving the authenticity and outreach of your brand. UGC is produced as spoken video reviews in which pseudo-customers or influencers talk in front of the camera and explain the product benefits or sometimes exhibit the product. This is often done in B2C organization for D2C brands.
UGC holds great potential for boosting the buying decisions of consumers. For example, the TikTok app has gone viral due to the addictive UGC content uploaded by millions worldwide. It was the most downloaded app in 2020. TikTok has established itself in the market despite some rivals.
5- SOCIAL E-COMMERCE
Social E-Commerce implies a trend of purchasing directly from social media platforms. As you know, E-Commerce has been the foremost channels that bloomed under the influence of the new coronavirus. In the wake of the pandemic, the rise of Social E-commerce was bound to happen.
Most significant social media channels like Facebook and Instagram have shelled out a few massive updates to make the most of this trend. For instance, Instagram has introduced the much-awaited Instagram guides. This feature enables people to consume and share important recommendations and helpful tips in an easy-to-scroll format. Adam Mosseri announced this feature on Twitter.
Following the details mentioned above and information, you can brace yourselves for the upcoming changes and trends. Watch out for these measures that you need to undertake to implement new strategies and let go of old ones that are either no longer relevant or not helpful. Pave the way for a new beginning of your brand and increasing its market value. We really intend to upgrade your digital marketing resources and help you carve a niche for yourself in the competitive world wherein using cutting-edge technology has become the need of the hour. It is time to establish yourself in a brand new way with these insightful and innovative ideas.