Google has announced a new algorithm update for links in July 2021 that has disturbed and confused various businesses. This update has made business owners to think about a new strategy for link building and ranking further. The announcement has not reached the final explanation for a few weeks, as in other Google updates. What Google announces and what occurs actually is quite different, so carefully review a few data mentioned below for final conclusions and suggestions.

Overview of Google's Link Spam Update

The objective of Google's link spam update is to separate the spam content from online businesses websites. It doesn't affect or penalize online businesses for Guest posting. Google's link spam update identifies and disables the impact of spam links. Actually, it has been launched to improve the quality of all websites. Previously, digital marketers were shocked and became nervous, but they stabilized after Google's explanation about link spam update. Google has detailed that the high-quality content and links won't get disabled with its new algorithm change, only spam content and links will be nullified. Google has also informed worldwide digital marketers that the monetization of websites is allowed in various situations like affiliate sites publish quality content to educate and guide readers, and they are paid for it through commission per sale. It's not a serious case because affiliates focus only on their commission per click rather than posting links whether dofollow or not. They always publish promotional or advertorial posts to get more sales ultimately maximum commission. However, Google's link spam update doesn't harm such promotional guest posting sites engaged in educating readers or bringing awareness for any cause or company.

Link Spamming is the insertion of unknown links into your site to prepare a huge amount of backlinks to a specific page without considering link quality or context. The main objective is to achieve better SEO outcomes in the Search Engine Result Pages. A few common types of spam links are given below. Let's go through them one by one:

  • Hidden Links: Attaching hidden links to posts that only bots can view and recognize.
  • Link Farms: When two site owners partner in sharing each other website's pages, links to boost their SEO ranking can damage your website's ranking.
  • Directory Spam: When you register your site to several RDF Site Summary or blog feed to generate multiple backlinks, it can damage  your website ranking. So, Google's link spam update will deactivate these directories' spam.
  • Spam Posting: When a black-hat link creator posts link in the comment section, public forums, or guestbooks rather than context, these posted spam links will harm your website ranking at a huge level.
  • Single Post Blog: Attaching various links simultaneously to one blog to improve your website's SEO ranking can create a disturbance on SERPs (Search Engine Result Pages).

Procedure to Follow-Up Google's Link Spam Update Appropriately

First of all, evaluate your backlink profile. Practice and use paid SEO tools to analyze each backlink and identify spam links out of all backlinks created by you. Prevent or delete spam links to carry on a healthy and clean backlink profile. Google nullifies spammy links with the possibility of imposing Google's penalty. Avoid spam link penalties by evaluating backlink profiles carefully and following Google's practices on links. Sites must attach tags to their links while sharing them between two domains. Google makes a few essential recommendations for each link listed below.

  • Affiliate links: Google request sites associated with affiliate programs to modify their links with rel= "sponsored" whether created manually or dynamically
  • Guest posts links: These links must be symbolized with rel="nofollow" value.
  • Sponsored posts links: Advertorial or paid links must be tagged with rel= "sponsored" value.

No Harmful Effect of Google's Link Spam Update on Guest Posts

It can’t be denied that Google's link spam update announcment has disturbed various businesses owners and digital marketers' SEO strategies. Since the update, various experts have optimized guest posts data and extracted good results with no disturbance via link spam update. A month before DA40+ guest post live ranking has shown that ranking increases within a month without further disturbance. Keywords targeted were of medium-quality that brought good SEO rankings and helped them to notify their online presence to customers and competitors. Recent guest posting statistics confirm that online marketers have seen yet no harmful effect from link spam updates. It means once your guest posts content and links match up with Google's link spam update, it will show you comprehensive results for better SEO ranking of your website.

Final Verdict!

It's time for online marketers to change their strategies about incoming and outgoing links with best practices of Google link spam update. Instead of link manipulation, they should focus on high-quality content and links building providing a better user experience. Hence, it will prove a great bet for them. 

We can say that Google link spam update served as a disaster recipe for SEO Professionals who were practicing Black Hat SEO. To extract the recipe of success from this disaster recipe, all you can do is follow the latest guidelines and updates of Google. So, what are you waiting for? Start putting the good pieces of your SEO plan together to bring out a good outcome from this latest update.